SEO is a crucial component in creating online visibility. It holds a lot of value when creating online content. When used strategically, SEO can help businesses drive organic traffic, optimize user experience and increase revenue. Here are four trends to consider in 2021:
Back in 2019, Google introduced mobile-first indexing. This means that instead of looking primarily at a desktop version of a site for indexing and ranking, Google considers the mobile version. This makes sense given the fact that today around 2 billion people access the internet only using their smartphones. By 2025, we may see nearly three quarters of internet users accessing the web solely via mobile.
So when considering SEO trends, a really good place to start is by optimizing the mobile version of your website. Make sure you have a user-friendly page and that Google can crawl all of your pages.
Back in 2019, Google introduced mobile-first indexing. This means that instead of looking primarily at a desktop version of a site for indexing and ranking, Google considers the mobile version. This makes sense given the fact that today around 2 billion people access the internet only using their smartphones. By 2025, we may see nearly three quarters of internet users accessing the web solely via mobile.
So when considering SEO trends, a really good place to start is by optimizing the mobile version of your website. Make sure you have a user-friendly page and that Google can crawl all of your pages.
Back in 2019, Google introduced mobile-first indexing. This means that instead of looking primarily at a desktop version of a site for indexing and ranking, Google considers the mobile version. This makes sense given the fact that today around 2 billion people access the internet only using their smartphones. By 2025, we may see nearly three quarters of internet users accessing the web solely via mobile.
So when considering SEO trends, a really good place to start is by optimizing the mobile version of your website. Make sure you have a user-friendly page and that Google can crawl all of your pages.
«SEO professionals often focus on ranking for high-traffic keywords rather than serving the search engine bots with well-written pillar content.»
As a small-business owner, it may be more beneficial to aim to get snippets that address honest questions or concerns for the consumer. Featured snippets are a good way to get on the first SERP. Likewise, they are also an effective way to direct traffic to your platform instead of your competitors’.
At our agency, for example, we have noticed that consumers often ask how to get more followers on TikTok or how to use TikTok to generate more sales. We saw this opportunity and created pages that addressed those questions. As a result, we got a featured snippet, and our local website traffic increased by 40% in 2020.
To encourage Google to reward your site by delivering a snippet, make sure that your site content is structured correctly, and factor in keywords that are relevant along with question-based queries.
Back in 2019, Google introduced mobile-first indexing. This means that instead of looking primarily at a desktop version of a site for indexing and ranking, Google considers the mobile version. This makes sense given the fact that today around 2 billion people access the internet only using their smartphones. By 2025, we may see nearly three quarters of internet users accessing the web solely via mobile.
So when considering SEO trends, a really good place to start is by optimizing the mobile version of your website. Make sure you have a user-friendly page and that Google can crawl all of your pages.
As we progress as a society, things are only going to get more and more complex. And as business owners, we have to constantly stay in the loop of the ever-changing world of technology, which includes SEO trends.
There are so many opportunities to increase your online presence. That said, there’s no better time than 2021 to learn everything you can about SEO and what it can do for your business.
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